Wednesday, April 23, 2008

Honey Bee Lost


I love Haagen-Dazs' new campaign to help the honey bee. Did you know that 25% of the Western honey bee population has disappeared over the past few winters? There are several reasons for this---mostly a mysterious condition called Colony Collapse Disorder or CCD. No one knows why whole colonies of bees are just disappearing at a very alarming rate. Bees are so integral to our food supply as pollinators of many crops. The U.S. Department of Agriculture estimates that about one-third of the human diet is derived from insect-pollinated plants and that the honey bee is responsible for 80 percent of this pollination.


Check out the Help the Honey Bees website that H-D has created just for this campaign. It explains the seriousness of CCD and what you can do to help--including planting such lovely things as lavender, violets, sunflowers and rosemary to attract and sustain bees. You can even download a great (and free) screensaver and wallpaper, create your own bee (you pick the hair style, eye color and body type!) and send bee mail. It bee good.

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